Design research

To get further, we must think further: that is why we are constantly researching and developing design further. And we offer an interdisciplinary network of information, bringing its users a vital head start in competition.

To strengthen design as a business factor in future, too, we work jointly with universities, polytechnics and businesses in running research projects which are of design relevance. Our aim is not to promote design research alone. We also want to make it generally availably and to generate from it a practical, commercial benefit.

The beauty of added value

Design is a major business factor for German industry

This study, conducted across the whole of Germany, has revealed an extraordinary fact: the majority of German businesses are design-infected. Business success in global markets, say those surveyed, is based largely on the right design policy.

Design is becoming more and more important for businesses in Germany. Thus over the last few years a clear majority have increased their investment in design significantly. Some 70% of them state that design has a great effect on the overall earnings of their company. In addition, design is playing an ever greater role as a factor in the success of various corporate areas: above all, they see the added value of design in the launch of new products (95%), in gain of market share (87%), and in pricing policy (8%). These are the core results of The Beauty of Added Value, the largest survey of companies in Germany on the subject of design, carried out by the Brand Association, the German Design Council and Scholz & Friends.