Design. Innovation. Europe. II
Given the constantly changing economic, political and social challenges facing Europe, design has been gaining in importance and influence in recent years. National and regional design institutions have made a significant contribution to this. However, it is still necessary to raise awareness and there is still a great deal of persuading to be done in order to effectively exploit the huge potential of design. Pan-European studies have demonstrated on a number of occasions that design has a positive effect on sales and earnings, that it serves as a driver of innovation and that it ultimately helps companies to tap new markets. However, that does not mean that this knowledge is actually used by all companies.
The above developments give rise to a number of questions: What are the design policies in the individual European states and how are they promoting design? What design strategies have been developed and are practiced there? What progress has the design initiative of the European Commission made? What can and should a European design policy do? What is the economic value of design? Is it possible to measure the positive economic effects of design, and if so, how?
In order to discuss these issues and to give fresh impetus to the European discourse on design, the German Design Council is staging an international congress on 30 November 2015 in Berlin.
Renowned international experts will talk about design policy and strategy, the value of design, design research and companies
The one-day event is aimed at employees of national and international design centres, federal and state ministries, media, firms (in particular SMEs), universities and research institutions as well as students of relevant disciplines.
As an exclusive partner of the congress, the Embassy of the Kingdom of the Netherlands in Berlin invites you to a networking dinner in its rooms on the River Spree after the congress. Dress code for the evening event: Smart casual.
Please note: You will need your indentity card to enter the embassy.
Do have questions?
Please call us at +49 (0)69 747486-44 or send an e-mail to firstname.lastname@example.org.
The event is supported by the Federal Ministry for Economic Affairs and Energy.