Design Deutschland from 14. - to 19. April 2010 in Mailand

The German Design Council will present the ‘Design Deutschland 2010’ exhibition at the FuoriSalone in Milan (14 to 19 April 2010) and at the ICCF, International Contemporary Furniture Fair in New York (15 to 18 May 2010). Alongside around 100 new product ideas from established German companies and designers, there will, for the first time, be 23 prototypes on show by young German designers, some of them not yet seen by the public. The exhibition will be accompanied by presentations of German designer brands.

The concept of the exhibition

The layout of the exhibition, which has been developed by Leise Design and Surface Gesellschaft für Gestaltungt, plays with a theme which has become so characteristic of German design – the notion of system solutions – and translates this into a new, exciting and vibrantly colourful architectural concept. Built on just a single basic module, used in many and varied combinations, room layouts with unexpected inward and outward perspectives have been created.

Design Deutschland 2010 continues the series of exhibitions of the same name with this new concept for a travelling exhibition and provides an approach to aspects of the current german design scene. The exhibits, from their various product groups, can be seen as examples, which reflect current German thinking on design.

To complement the presentation of products by German designers and manufacturers, the exhibition concept also has an acoustic and typographical dimension. The character of the event will be accentuated by quotations out of song titles of contemporary german pop musicians like Wir sind Helden, 2Raumwohnung, Virgina Jetzt!, Klee, Tomte, Peter Licht, Tocotronic and Station 17.