German Design Council China
Lutz Dietzold, CEO German Design Council and Lei Wang, Chief Representative China
German Design Council booth at the Shenzhen Creative Week on 17–21 March 2021
Iconic Conference organized by the German Design Council
RAL COLOURS released its RAL colour trend 2021 »RETHINK + CREATE«, the renaissance of thinking, sensuality and creativity. In a speech about the trend report <link https: www.ral-farben.de en colour-feeling _blank external-link-new-window internen link im aktuellen>RAL COLOUR FEELING 2021+, business development manager of RAL Colours Asia Ms. Yang explained the theoretical method behind RETHINK+CREATE and how it offers a valuable tool for designers to work with their surroundings, architecture, or a product, in their own brand language.
RAL colour trend 2021 »RETHINK + CREATE« © RAL/IIT
»How to interpret today's thoughtful luxury«
Mr. Du Yun, director and chief architect of <link http: www.blvd.com.cn en>BLVD, examined the design language of different hotel brands from Marriott, Hilton, IHG and Hyatt, as to how to interpret thoughtful luxury in a creative way
Mr. Qiu Huikang, the founder and executive director of CUBE DESIGN, described the creation of a unique space experience based on the combination of cultural characteristics and nature.
In the context of the urbanization of the Guangdong-Hong Kong-Macao Greater Bay Area, Mr. Tang Mengchan, the creative director of Tanghua Architects, talked about the Shenzhen Kengzi Cultural Technology Center project.
Mr. Zhou Zheng, the head of the Duscholux Group's China business and the chief creative officer of Bathman China, spoke about the design of many industry pioneers in the past as well as the present life of the German shower »born« in 1966.
Mr. Li Bo, the founder and chief designer of CIMAX Shenzhen redefines smart homes: »Go to smart, do not deliberately use smart as a gimmick, but from the original intention of user experience, integrate smart technology low-key into home and product design. Stay smart to explore a new expression of smart living and smart life. Design can change lives and the world. «
With the continuous development of the city, space has »low resonance«, without emotional intercommunication, »low sensitivity« and lack of memory points. Mr. Qiu Ge, the co-founder and project director of GND Landscape, explores the topic in his practices, starting from the environment itself, combining the characteristics of the site, forming spiritual touch points, realizing systemic features in commercial public spaces, solving social interactions, and releasing contemporary urban human settlements problem.
Mr. Cai Ming, the founder and design director of NOONTIDE DESIGN, uses the 1788 high-end Anhui cuisine fusion restaurant project located in Shanghai Lujiazui to interpret the future trend of dining space design: not to pay too much attention to those floating On top of the »decoration« on the surface, it starts from the core culture of the brand itself, refines the core connotation of the brand, creates a space aesthetic symbol that integrates with the brand culture, and continues to celebrate.
Mr. Claas Wellhausen introduced Studio F. A. Porsche
Mr. Fude Niu introduced Sunon: modern furniture for workplaces
Special Categories »INTERIOR DESIGNERS OF THE YEAR of the Year«.
»design SHANGHAI 2020«
On 26 November the German Design Council successfully presented itself with the design forum »New Product, New Trend« and »Discover the Digitalization and Sustainability in Architecture« at <link http: https: www.designshanghai.com external-link-new-window internen link im aktuellen>design Shanghai 2020, one of the most important platforms for design in Asia.
Lei Wang, Chief Representative of the German Design Council in China
Lei Wang introduced 67 years history of German Design Council and engagement in China. The German Design Council is becoming one of the world’s leading centres of expertise in communication and knowledge transfer in fields of design, brand and innovation and actively supports German enterprises to use design as corporate strategy both in Germany and in Asia, promotes exchanges between German and Asian designers. At its debut in this year’s design Shanghai, German Design Council showcases 14 Major German brands with a German partnership booth and organizes a design forum.
Richard Cuntz, Consul Economic Affairs, Head of Science & Technology Affairs of the German Consulate General Shanghai
In his opening speech, Richard Cuntz, Consul Economic Affairs, Head of Science & Technology Affairs of the German Consulate General Shanghai, emphasized the importance of sustainability in the design strategies of companies. Architecture and construction are one of the key industries that consumes high level of energy. For China, as one of the leading construction markets in the world, carrying out sustainability in architecture design was of great significance for the global design community. Mr. Cuntz urged that sustainability in design and improved energy-efficiency using innovation power are highly relevant themes in China. Both German and Chinese architecture and real estate companies should join hands together.
Holly Lei, President of Covestro China
In the »New Product, New Trend« session, Holly Lei, President of <link https: www.covestro.cn en company overview external-link-new-window internen link im aktuellen>Covestro China, introduced the CMF design solution by Covestro. With its colour, material and finish design and circular strategy, Covestro is dedicated to not only to reduce material waste physically, but also endeavours to make good use of its time and mental energy. Mrs. Lei anticipates that CMF and sustainability in design will bring Covestro to a rapid development in China.
Emily Shi, Covestro Global Colour & Design (CMF)
Emily Shi, <link https: www.covestro.com en external-link-new-window internen link im aktuellen>Covestro Global Colour & Design (CMF), Business Unit Polycarbonates, Business Development Manager, Colour & Esthetics, presented the Covestro's CMF Design Trend 2021-2022 Electronics & Appliances, with four main trend topics and 12 trend colours and textures. Covestro not only provides customers with insights into future design trends, but also implements mass production of polycarbonate materials to provide customers with CMF solutions. Roy Cheung, Covestro Global Head of Sustainability Solutions, Polycarbonates BU, explained Covestro’s journey towards full circularity, including alternative raw material research, innovative recycling and joint collaborations with value chain partners. Covestro is also working on the emerging sustainability topics and has recently drafted a Circular Design Guidebook.
Roy Cheung, Global Head of Sustainability Solutions, Polycarbonates BU, Covestro
Sunny Qi, SieMatic China Vice General Manager
Sunny Qi, <link https: www.siematic.com en external-link-new-window internen link im aktuellen>SieMatic China Vice General Manager, introduced the latest trend kitchen cabinet, its new style and trend colours. As a well-known luxury cabinet manufacturer, SieMatic pursues its craftsmanship and perfection in material selection. In recent years, SieMatic Kitchen worked hard on sustainability.
Mr. Chun FU, senior product manager of Bosch Thermotechnology
Chun Fu, leitender Produktmanager von <link https: www.bosch-thermotechnology.com corporate de startseite.html external-link-new-window internal link in current>Bosch Thermotechnik, führte in die Gestaltung nachhaltiger Entwicklung im Hinblick auf hohe Energieeffizienz und Komfortheizsysteme ein.
Senior Associate Director Thomas S. Konczynski from P&T Group
In the forum session, seven principal architects shared their practice in digitalization and sustainability. Senior Associate Director Thomas S. Konczynski from <link https: web.p-t-group.com en external-link-new-window internen link im aktuellen>P&T Group presented projects on the topic of »define the past, design the future«, which revolves around a high-density building environment aiming to create an environment-friendly and pleasant working space in sustainable buildings.
Ziyu Zhuang, Principal Architect and the Partner of RSAA/Büro Ziyu Zhuang
Ziyu Zhuang, Principal Architect and the Partner of RSAA/Büro Ziyu Zhuang, discussed the topic »From Chinese Form to Chinese Narrative « with reference projects in the context of contemporary Chinese space design that are using the extension of new Chinese narrativity and typology. Based on the design principles of the »Chinese narrative«, the studio has deeply examined and adapted to the living habits, behaviour modes and cognitive characteristics of contemporary Chinese people. This way, these projects stand apart from traditional Chinese forms, focusing on telling the story of contemporary life and space in design.
Claus Dierksmeier, Head of Project Management, Asia & Australia from Siemens Ltd., China Shanghai Branch Real Estate Services Technology & Construction
Claus Dierksmeier, Head of Project Management, Asia & Australia from <link https: www.siemens-home.bsh-group.com external-link-new-window internen link im aktuellen>Siemens Ltd., China Shanghai Branch Real Estate Services Technology & Construction, explained the Siemens commitment to sustainability: the design space is optimized through data analysis and modelling up, while simultaneously a distributed energy system is designed and deployed to achieve zero carbon dioxide emissions in line with Siemens’s corporate sustainability strategy 2030.
Frank Krüger, Creative Director and Partner from logon.design
Frank Krüger, Creative Director and Partner from logon.design gave a keynote speech on the topic »Increase sustainable value through reasonable and excellent design.« The technology of digitalization has evolved as a key role in design, with various smart design being applied to real scenarios. Next, he hopes to build an intelligent and sustainable indoor system in an all-round way.
Zhou QING, vice general manager of GOA
Zhou QING, vice general manager of GOA, introduced the OōEli in Hangzhou, a top commercial art complex project. The urban complex OōEli is a superblock of 250,000m², serving as the new headquarters of the Chinese high fashion brand JNBY and the local design institute GOA which also offers arts, retail, working and leisure space for the city of Hangzhou. The Prize-winner in 1998, Renzo Piano Building Workshop (RPBW), worked with GOA to bring the design to life with engineering ingenuity. This project brings urban planning to the city. It reflects the environment-friendly concept and human-oriented design in its details and benefits from the high criteria of suppliers and construction partners at the same time.
Jingxin Zhao, partner of Lacime architects
Jingxin Zhao, partner of <link https: www.archdaily.com office lacime-architects external-link-new-window internen link im aktuellen>Lacime architects explained the »Public Art and Exploration of Urban Circular Design«. He introduced art installations inspired by sustainability and presented achievement in protecting and preserving Shanghai’s old historical buildings. These retained traditional spaces have now become the historical treasure of the city.
Mr. Haitao Zhang, partner of Vanke Shanghai Wansheng Competence Center
The guest speakers attended design talks for further discussions. Mr. Haitao Zhang, partner of Vanke Shanghai Wansheng Competence Center, believed that current trend from urban planning to architectural design was to merge the existing urban environment with fresh elements. According to Zhang, architects are expected to hold top-level vision and look at the development of a district or building from the perspective of urban development. Mrs. Zhou QING held the opinion that additionally to technical excellence, architecture also needed thinking in terms of humanistic care. The guests also proposed sustainable preservation of old buildings to maintain the historical context of the city and allowing old and new buildings to coexist harmoniously for a long time.
Exhibition booth of the German Design Council
Panorama picture of the exhibition booth of the German Design Council
Richard Cuntz, Consulate General Shanghai
Consul Richard Cuntz from the economic sector of the Consulate General Shanghai attended the forum and delivered a speech.
Chris Lefteri, expert for material design, Covestro
»Covestro has expertise in automotive and electronics & appliance industries, and focuses on the R&D and innovation of materials. For us, this cooperation is an excellent opportunity to expand our market and scope, and to realize the diversified application of materials in the design process«, said Chris Lefteri, Expert for material design, via video at the launch event.
Global President of RAL COLOURS
Markus Frentrop, Global President of RAL COLOURS, highly affirmed the outstanding contribution made by the German Design Council in promoting the cooperation between Germany and China. With its series of widely used colour boards, covering design, painting, plastic and hardware industries, RAL COLOURS supplies the colour design requirements of various industries. Through its joint cooperation with Covestro CMF and the German Design Council, RAL COLOURS plans to open up markets in China to supply more Chinese companies with its professional colour solutions.
Design Talks on »CMF Trends for Design Inspiration«
In the Design Talks on »CMF Trends for Design Inspiration«, Mr. Haitao Zhang (Partner of Vanke Competence Center in Shanghai), Mr. Wenqing Yang (Associate Professor, School of Design and Creativity, Tongji University), Mr. Burt Wong (Deputy Chief Technical Officer and Executive Director of SAIC MOTOR, Commercial Vehicle Technical Center, Design Center), Mrs. Emily Shi (Covestro CMF manager) and Mr. Jed Yang (General Manager of Innovation Center of Korrun Group) exchanged their views from the perspective of architecture, automobile, product and education design, on how CMF design trends and solutions inspire the design innovation.
Design Thinking Workshop
In the CMF Design Thinking Workshop, Covestro’s Global Color & Design (CMF) team and designers from the automotive, electronics & appliance industries joined the group discussion with participants from different regions, ages and functions via video chat to discuss product design from initial planning, understanding market trends, and alleviating pain points. They also examined how CMF colour design will empower a new generation of products.
Lei Wang welcomes Covestro as a new Foundation member
Covestro joins the German Design Council Foundation and International membership.
The German Design Council booth
The China subsidiary represented the German Design Council at the China International Industrial Design Expo with this booth.
Xu Kemin and Lei Wang
Chief Economist Xu Kemin visited RAL COLOURS’ »Colour Feeling 2021+« booth and Covestro’s 2021-2022 CMF aesthetic sample toolkit, and examined the electric car designed by Indeed Innovation GmbH at the German Design Council booth.
Mr Lei Wang delivered a keynote speech at the summit forum
Mr Lei Wang, Chief representative of German Design Council in China, held a speech on the topic of »New European Bauhaus Movement: Exploration of Sustainable Design« in the summit forum titled »New Concepts of Industrial Design and New Models Enabling Intelligent Manufacturing«. His keynote speech explained main points of the »New European Bauhaus Movement« recently announced by the European Commission President Ursula von der Leyen for sustainable development.
Professor Hongbin Jiang delivered a keynote speech at the summit forum
Professor Jiang Hongbin, executive director of the Institute of Design Strategy and Prototype Innovation of Tsinghua University, gave a keynote speech on »Development Trends in Industrial Design«. Yao Yingjia, vice president of Lenovo Group and chief design officer of Lenovo China, gave a keynote speech on »New Development in Design, Empowering a New Future«.
Mrs Yang Yang, Commercial Director of RAL Coulours China, introduced at the new product launch conference
Mrs Yang Yang, Commercial Director of the Beijing Representative Office of RAL gemeinnützige GmbH from Germany, discussed »reBirth of Culture«. RAL COLOURS presented its Colour Feeling 2021+” on 12 December, developed in cooperation with high-tech polymer material supplier Covestro, for the first time using polycarbonate materials. One of the features of the RAL Colours Trend Report is the self-developed colour matrix, which is a set of unique colour scheme tools. Designers can freely create high-contrast combinations or harmony combinations of tones according to project scenarios and goals.
Visitors showed strong interests