The establishment of the German Design Council slowly changes the dynamics of the German design landscape. Mia Seeger, a German design theorist and author who previously worked at Werkbund (German Work Federation), is appointed as General Manager and possesses a wealth of experience. She also knows how to interact with the industry.
The first major project is the participation in X. Milan Triennale in 1954. An exhibit equaling approximately 500 square meters is developed together with the architect Egon Eiermann for the purpose of shining a new light on Germany's culture: cosmopolitan and modern. This not only includes a presentation of the developments in industrial design, architecture and handcrafts, but in liberal arts as well.
Mia Seeger is primarily concerned with re-integrating the federal republic into the international community of states. Design exhibitions throughout the world belong to the core business of the German Design Council during the coming decades.