Events for foundation members

Our foundation members can take part in exclusive events. These include the Design + Innovation Working Group, at which the host company offers valuable insights into its work. Brand managers get together for a frank discussion of real-world case studies on the Brand Management Working Group.

There are the following working groups:

Current dates at a glance.

Brand Management Working Group

The Brand Management Working Group is open to those responsible for design, corporate design and brands at manufacturing companies that are members of the German Design Council. This is where those responsible for brands discuss practical examples at eye level or introduce best-practice examples. Participants become acquainted with the company hosting the event, while receiving valuable insight into the respective design and brand strategy.

The meetings are hosted by different foundation members each time and occur once or twice a year.

5 March 2019

FESTO, Esslingen
Festo is an internationally operating family-owned company in its third generation, a worldwide leader in automation and a world market leader in technical training and development.

Subject schedule:

  • Keynote speech "Brand Management at Festo - From Bionic Learning to Employer Branding" (Ruwen Kaminski, Head of Corporate Brand and Design)
  • Tour - New Work AirEa and Bionic Flight
  • Lecture: "Get digital now! - Campaigning and Brand Management in Digitization" (Dominik Heigemeir, Leitung Market Communication Vertrieb DE)
  • Final discussion
26 June 2019

ABUS, Wetter
ABUS is a global company run by the fourth generation of the family. ABUS has set safety standards over its nearly 100-year history.

Subject schedule:

  • Greeting by Andrej Kupetz, Chief Executive of the German Design Council, and Christian Rothe, Member of the Executive Board ABUS Group (CMO)
  • Keynote speech "Brand and values 4.0 – traditional companies and world market leaders in the field of tension of digital change" (Linda Schäfer)
  • The ABUS Security World (guided tour) including museum tour
  • Innovation Lab: Presentation "Brand expansion at ABUS – growth opportunity or brand destruction? From padlock to aerodynamics" (Christian Rothe, Member of the Executive Board ABUS Group, CMO)
1 December 2020

Glen Dimplex Thermal Solutions, Kulmbach
Behind Glen Dimplex Thermal Solutions (GDTS) is the family-run Glen Dimplex Group from Dublin in Ireland, founded by Martin Naughton in 1973 and now a global market leader for electric heating solutions and domestic appliances.

Schedule to be confirmed.

Design + Innovation Working Group

The Design + Innovation Working Group is an informal communication forum for all member companies of the German Design Council. The focus is on cross-industry networking and exchange. Participants gain interesting insights into the host company and discuss current challenges in the field of design and innovation. Company tours and impulse lectures round off the proven event format.

The half-day meetings take place twice a year with various foundation members.

22 January 2019

Steelcase AG, Munich
For over 105 years, Steelcase Inc. has helped create great work experiences by offering a range of architecture, furniture and technology products and services.

Subject schedule:

  • Company presentation "Steelcase - The future of work is creative" (Fabian Mottl, Brand Communication Manager, Steelcase AG)
  • Workplace Trends - Tour through the Steelcase Learning Innovation Center
  • Keynote speech "Design Process / Product Design" (Michael Held, Director Design, Steelcase AG)
  • Keynote speech "Crowdworking - too good to be true" (Dr. Anne-Katrin Petsch and Dr. Florian Sperling, Lausen Lawyers)
09 December 2019

Daimler AG Mercedes-Benz, Sindelfingen

By personal invitation only.

Subject schedule:

  • Greeting by Prof. Gorden Wagener, CDO Daimler AG, and Andrej Kupetz, CEO German Design Council
  • Keynote speech 1: „Transformation of Luxury“, Prof. Gorden Wagener, CDO Daimler AG
  • Keynote speech 2: „Four different kinds of Luxury Experiences - AMG, Maybach, Mercedes-Benz & EQ“, Stefano Tam, Strategy & Corporate Design Daimler AG
  • Vehicle presentation + discussion

Branding + Design Right Working Group

This working group discusses current changes in case law and their effects on day-to-day work. In addition, the event format offers the opportunity to bring in one's own questions and discuss them not only with a specialist expert but also with colleagues from the circle of founders.

21 February 2019

BRP Renaud und Partner mbB, Frankfurt/Main
BRP Renaud and Partner have been successfully representing and advising national and international clients  since 1977. They specialize in advising clients on corporate law.

Subject schedule:

  • The secret protection in the design company: the EU directive on the protection of business secrets and their importance, especially when purchasing design services
  • Data protection update (DSGVO)
  • Update Brexit: Arrangements for your business
  • Jurisprudence Report: Summary of recent case law in design and copyright

Manufacture + Craft Working Group

Dates for 2019 to come

Design + Art Committee

Many brand-conscious companies regard their commitment to art and culture as an important part of their corporate culture. The reasons for motivation and implementation examples are as impressive as they are exciting - they should be deepened in the working group. The target group of the Design + Art Working Group are art-loving managing directors, owners, design and brand managers.

Dates for 2019 to come

Design Forum DX — DAX

DX — DAX is a design forum of the German Design Council, it was founded in September 2017 and is concerned with all aspects of the digital transformation.


Dates for 2019 to come



Impressions of past events:

Regional Meeting for Foundation Members of the German Design Council at Walter Knoll 2014
Regional Meeting for Foundation Members of the German Design Council at Storck Bicycles 2015
SmartHome + Building Committee of the German Design Council at Deutsche Telekom AG 2016
Regional Meeting for Foundation Members of the German Design Council at B.Braun 2017
Regional Meeting for Foundation Members of the German Design Council at RECARO 2016
Brand Management Committee of the German Design Council at Merck 2017
Regional Meeting for Foundation Members of the German Design Council at B.Braun 2017



Previous hosts of the events:


If you have further questions, do not hesitate to contact us.