Last event in 2021
Crises are tremendous catalysts for change. They cause old certainties to shift and new horizons to open up. The theme of this year’s German Brand and Design Congress is “Change – new horizons”.
Which branding and design concepts reach the minds and hearts when existential questions sharpen people's sense of the essential? It is these question that interdisciplinary experts from research and academia, successful brand management practitioners, agency creatives and, of course, the attendees from a wide range of industries and professions will be discussing and reporting on at the congress.
The central issue in these discussions is that of sustainability: how can companies be led successfully and sustainably in the future, both with regard to the protection of the environment and in terms of social responsibility and values? What do branding and design mean for a circular economy or for non-profit organisations? Only brands that actively address societal issues and initiate their own transformation processes can keep up with the times; a brand’s sense of purpose is becoming the barometer for its success.