Knowing how and where brands work: The German Brand Monitor

Study as a basis for decision

The German Brand Monitor is the country’s most extensive study on trends and success factors in modern brand management. Published by the German Design Council and GMK Markenberatung, the study regularly examines the status quo in German brand management – and provides valuable assistance for companies and agencies with regard to brand strategies.
The current edition addresses topics such as the challenges of digital brand management.

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To GMK Markenberatung

The German Brand Monitor 2021/22

A brand can only succeed if it is conceived, developed and implemented holistically. But: Brand positioning is too rarely used as an instrument guiding action across all corporate divisions. This is a central finding of the decision-maker study "German Brand Monitor 2021/2022". In its fifth edition, the largest German-language brand study presents where the most important challenges for brand decision-makers currently lie.

To the website of the German Brand Monitor


[Translate to Englisch:] Julia Voigtländer Rat für Formgebung
Julia Voigtländer
Head of Foundation Division
+49 69 247448-682