Knowing how and where brands work: The German Brand Monitor

The German Brand Monitor is the country’s most extensive study on trends and success factors in modern brand management. Published by the German Design Council and GMK Markenberatung, the study regularly examines the status quo in German brand management – and provides valuable assistance for companies and agencies with regard to brand strategies.
The current, revised edition addresses topics such as the challenges of digital brand management.

Order the latest study
To The German Brand Monitor website
To GMK Markenberatung