[Translate to Englisch:] Rat für Formgebung Background agenda

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Brand and design strategy in theory and practice. We provide the drive for your success.

Design Counts

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The latest design knowledge, a deep understanding of what makes for strong design and brands, a lively exchange of views: our events offer the highest calibre of brand and design strategy – in theory and practice. Find out more about dates and content here – and also how you can benefit from our services.

All dates at a glance: Calendar

21-22 September 2017 Regional Meetings for Foundation Members

Another regional meeting will take place at 21-22 September 2017 at NOMOS Glashütte/SA. The regional meetings for foundation members represent an informal communication forum for all companies that are members of the German Design Council.

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26 September 2017 Design Gala

The publication "Socially responsible. Future-oriented. The Major German Brands." will be presented at the Desing Gala.

On the 26 September we will welcome a selected group of 200 invited guest at the SOHO House in Berlin.

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28 September 2017 Seminar Design Thinking Philipp Thesen

Everyone’s talking about design thinking. And one man knows just how to leverage it for success: Philipp Thesen, Senior Vice President Design at Deutsche Telekom AG, is an expert in an innovative approach that is taking companies by storm around the world. At his workshop, find out what you need to successfully build up design thinking in your company and firmly embed it in its processes and culture.

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05 October 2017 E-ID2 Product innovation through design-oriented research

Individualised mass production – a contradiction in terms? A tour through the InEar production area shows how the product systems are designed using special CAD software and manufactured with various rapid-prototyping processes. In his presentation, InEar CEO Andreas Schmitt explains what roles design and innovation play in product development and the manufacturing process.

Further information

13 October 2017 E=ID2 Design @ Buchmesse – with Wiebke Lang

This year's Frankfurt Book Fair will also demonstrate the relevance of print media: the largest trade event for international publishing annually hosts 4,000 events as well as 7,150 exhibitors, 278,000 visitors and 10,000 journalists.

In this exciting environment, Wiebke Lang, editor-in-chief of the trade journal designreport, presents surprising perspectives on a venerable industry. Discover the extraordinary insights of an experienced insider!

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Whither the future of shopping? More attractive, responsive and inspiring? There’s no alternative, as internet trading is cutting into bottom lines. General, store and interior designers are already driving forward a new ethos with fascinating innovations and radical new approaches. Exciting projects that involve all the senses are popping up everywhere. Which of them point the way to the future? How do design methods themselves need to change if they’re to speak to audiences and foreground the physical experience of goods? What opportunities are offered by in-shop digitisation? Experience the future for yourself at the conference in October. Top designers will report on their current projects – shops, department stores, mini arcades and trade fairs. As in previous years, the conference is also intended as a forum for connecting and sharing views.

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10 November 2017 German Brand and Design Congress

How prepared is German business for the digital future? In 2017, the German Brand and Design Congress is again focussing on the digital transformation and the opportunities and challenges it presents. “Shortcuts for the digital age” is the title of the event to be held in Berlin on 10 November: after all, design and brand management offer multiple ways to make change processes faster, more creative and thus also more likely to succeed. Please note that the congress will held in german.

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23/24 November 2017 Seminar ChangeBranding Andreas Viedt and Michael Rösch

All aboard! Creating a new corporate design or brand involves more than just polishing the surface. It must be accompanied by a fundamental change process that affects all levels of a company. The more far-reaching strategy, positioning and CD guidelines engage with the company and its identity, the more important it is to obtain the approval of all involved parties – from the employee to top management.

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German Design Council Germany's leading authority on design.

The German Design Council is one of the world’s leading competence centres for design. Created by the German Parliament and sponsored by German industry, it has been supporting companies on all matters relating to brand and design development for over 60 years and works to promote German design as a national economic factor. It plays a key role in shaping Germany’s design culture and offers a unique forum for knowledge transfer in the field of brand and design expertise.

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