[Translate to Englisch:] Rat für Formgebung Background agenda

Generate ideas. Expand your network.

Brand and design strategy in theory and practice. We provide the drive for your success.

Design Counts

We do what we do, and we are what we are. And our customers love us for it.


The latest design knowledge, a deep understanding of what makes for strong design and brands, a lively exchange of views: our events offer the highest calibre of brand and design strategy – in theory and practice. Find out more about dates and content here – and also how you can benefit from our services.

All dates at a glance: Calendar

23/24 November 2017 Seminar ChangeBranding Andreas Viedt and Michael Rösch

All aboard! Creating a new corporate design or brand involves more than just polishing the surface. It must be accompanied by a fundamental change process that affects all levels of a company. The more far-reaching strategy, positioning and CD guidelines engage with the company and its identity, the more important it is to obtain the approval of all involved parties – from the employee to top management.

find out more

Subscribe to our newsletter

Our newsletter provides regular information on our work, competitions and events.

Subscribe to the newsletter

07 December 2017 Seminar Competition coaching Helge Aszmoneit

Media reports, exhibitions, trade fairs, promotions: an international design award can be worth its weight in gold. Bestowed by a prestigious institution, it boosts communications, increases awareness and enhance a company’s image. That’s one aspect. On the other hand, there are very many different industry and themed awards, and preparing entries is often an arduous process. As a result, many hopeful candidates – especially those with less experience – ask themselves which design award is right for them and how they can improve their chances of winning it.

find out more

German Design Council Germany's leading authority on design.

The German Design Council is one of the world’s leading competence centres for design. Created by the German Parliament and sponsored by German industry, it has been supporting companies on all matters relating to brand and design development for over 60 years and works to promote German design as a national economic factor. It plays a key role in shaping Germany’s design culture and offers a unique forum for knowledge transfer in the field of brand and design expertise.

Find out more about our work