Brand and Design Academy

Expand your knowledge – and your horizons – with a selected programme of seminars, conferences and congresses offered by the Brand and Design Academy.

The current dates at a glance.


The title of this year's ICONIC CONFERENCE »Urban Retail – Shared Experience« makes it clear that multisensory and experience-oriented retail concepts are the solution to customers' changing wants and needs. The Theme Panels cover a broad scope - from the creation of themed worlds of experience and events to options for stimulating emotions via neuromarketing to new digital technologies. In the context of the conference, renowned experts on retail will participate in discussions and respond to attendees' questions.

Further information

15 November 2018 German Brand and Design Congress

The world keeps on turning. Technical, social and economic contexts are changing – and brands with them. Companies, too, are competing to change the world: creative design and brand management are inextricably linked to the entrepreneurial strategy. The 10th German Brand and Design Congress is all about using brand and design as instruments to shape this transformation, and has itself developed into a successful brand over time.

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Corporate video of the der Brand and Design Academy


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