Brand and Design Academy

Expand your knowledge – and your horizons – with a selected programme of seminars, conferences and congresses offered by the Brand and Design Academy.

The current dates at a glance.

Download seminar programm (PDF in German)

28 September 2017 Seminar Design Thinking Philipp Thesen

Everyone’s talking about design thinking. And one man knows just how to leverage it for success: Philipp Thesen, Senior Vice President Design at Deutsche Telekom AG, is an expert in an innovative approach that is taking companies by storm around the world. At his workshop, find out what you need to successfully build up design thinking in your company and firmly embed it in its processes and culture.

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05 October 2017 E-ID2 Product innovation through design-oriented research

Individualised mass production – a contradiction in terms? A tour through the InEar production area shows how the product systems are designed using special CAD software and manufactured with various rapid-prototyping processes. In his presentation, InEar CEO Andreas Schmitt explains what roles design and innovation play in product development and the manufacturing process.

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13 October 2017 E=ID2 Design @ Buchmesse – with Wiebke Lang

This year's Frankfurt Book Fair will also demonstrate the relevance of print media: the largest trade event for international publishing annually hosts 4,000 events as well as 7,150 exhibitors, 278,000 visitors and 10,000 journalists.

In this exciting environment, Wiebke Lang, editor-in-chief of the trade journal designreport, presents surprising perspectives on a venerable industry. Discover the extraordinary insights of an experienced insider!

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19 October 2017 Seminar The secret of the brand Code Prof. Dr. Gerdum Enders

Understanding markets in a new, different and networked way: while projects and processes are increasingly being divided up into small steps, companies large and small are running the risk of losing the big picture. Worse still: many products and brands have become too complicated for consumers. How, then, do successful brands like Swatch manage to set themselves apart in this jungle? By chance? No!

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Whither the future of shopping? How do design methods themselves need to change if they’re to speak to audiences and foreground the physical experience of goods? What opportunities are offered by in-shop digitisation? Experience the future for yourself at the conference in October. Top designers will report on their current projects – shops, department stores, mini arcades and trade fairs. As in previous years, the conference is also intended as a forum for connecting and sharing views.

Futher information

Corporate video of the der Brand and Design Academy

10 November 2017 German Brand and Design Congress

How prepared is German business for the digital future? In 2017, the German Brand and Design Congress is again focussing on the digital transformation and the opportunities and challenges it presents. “Shortcuts for the digital age” is the title of the event to be held in Berlin on 10 November: after all, design and brand management offer multiple ways to make change processes faster, more creative and thus also more likely to succeed. Please note that the congress will held in german.

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23/24 November 2017 Seminar ChangeBranding Andreas Viedt and Michael Rösch

All aboard! Creating a new corporate design or brand involves more than just polishing the surface. It must be accompanied by a fundamental change process that affects all levels of a company. The more far-reaching strategy, positioning and CD guidelines engage with the company and its identity, the more important it is to obtain the approval of all involved parties – from the employee to top management.

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07 December 2017 Seminar Competition coaching Helge Aszmoneit

Media reports, exhibitions, trade fairs, promotions: an international design award can be worth its weight in gold. Bestowed by a prestigious institution, it boosts communications, increases awareness and enhance a company’s image. That’s one aspect. On the other hand, there are very many different industry and themed awards, and preparing entries is often an arduous process. As a result, many hopeful candidates – especially those with less experience – ask themselves which design award is right for them and how they can improve their chances of winning it.

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