Digital Design From the user experience to the visual strategy 18 November 2020

Whilst the use of digital (communication) tools has come on in leaps and bounds in many companies and life situations due to the changed requirements and restrictions associated with the Covid-19 pandemic, such tools were already playing a central role within our everyday lives. Not everyone is equally excited by the prospect of a digital world – and a digital solution is not always better than – or even comparable with – an analogue product or physical interaction. Digitisation has given rise to completely new professions, products and services, but also problems and challenges.

We will be speaking to Professor Tanja Diezmann, Professor Julian Adenauer and Sebastian Schulz about the differences between digital design and traditional (analogue) design and the general contribution that design can make towards digitisation. This event will also explore which skills and abilities are needed within the creative sector in order to expertly drive forward the digital world and whether the profession of designer will change and, if so, how.

When: Wednesday, 18 November 2020
Location: Library of the German Design Council, Messe Frankfurt, Hall 9.3


Sadly the event will have to go ahead without guests due to the current circumstances. The speakers will be connected digitally.
The Design Talk will be recorded and published as part of our partnership with Offener Kanal Offenbach. We will make announcements on the German Design Council’s social media as soon as this material becomes available.

In addition to other events of the German Design Council, the film documentations of the Design Talks are published on our Youtube channel.
Go to our Youtube channel
Should any questions arise, we will be available at conference[at] or +49 69 24 744 86 51.

Prof. Julian Adenauer

»Designing with new technologies requires experimentation.«


Julian Adenauer is a trained mechatronics engineer, though he had already begun bridging over from technology to design and art during his studies. As part of the artist duo Sonice Development, he developed robotic art installations after graduating and exhibited them internationally. Additionally, he researched human–technology interaction in product development at prometei, an interdisciplinary research training group in Berlin. As the founder and director of Retune, he now curates and organises interdisciplinary festivals, presentations and workshops. He has also been a guest professor for Digital and Interactive Technologies at Weissensee Academy of Art Berlin since 2018.

Prof. Tanja Diezmann

Tanja Diezmann’s work on designing new realities and interleaving visualisation and interaction makes her an expert on UX and interaction design. Her approach is characterised by a combination of creativity and systematism. She and pReview digital design, the design studio that she co-founded, have been developing pioneering interface systems and interaction guidelines since 2000. Innovations such as the IIS integrated interface system and pReact testing method are included among them. She has taught as a professor in cities such as Dessau and Pasadena in the United States since 1998. Currently she teaches interaction design at University of the Arts Bremen and is also a member of the ADC.

Sebastian Schulz

»User experience is much more than a service.«


Sebastian Schulz studied product design at HfG Offenbach University of Art and Design and graduated with an advanced undergraduate degree after a thesis project entitled »Proximiti - Tools for Communication«, completed in cooperation with the BMW Group. In 2008, he joined Deutsche Telekom and was involved in the establishment of its design department for a number of years. As Creative Lead, he put together a design team and, after a variety of roles, later came to be responsible for the holistic user experience of the Smart Home service. Sebastian Schulz has worked for Union Investment in Frankfurt am Main since 2017. Following the integration of design activity and methods into the company's business processes, he is now active in its digital transformation section and is responsible for such things as developing a training catalogue for design and UX methods. This involves him representing the field of user experience inside and outside of the company. Furthermore, Sebastian Schulz has taught design management and corporate identity as a guest lecturer at the Communication Design department of the Mainz University of Applied Sciences.

Funded by

This event is made possible by the support of the Hessian Ministry of Economy, Energy, Transport and Regional Development.

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If you have further questions, do not hesitate to contact us.