Bicycle Brand Contest. Excellence on two wheels.

Since 2016, the German Design Council has been honouring outstanding design and excellent brand management in the two-wheeler industry with the Bicycle Brand Contest. The competition discovers and honours the latest trends – from e-bikes to wearables, from functional clothing to the intelligent campaign.

To the Bicycle Brand Contest website

The next events

09.04.2018 Deadline early bird online
09.05.2018 Deadline registration online
24.05.2018 Jury session in Frankfurt am Main

Press releases

Bicycle Brand Contest

This year’s edition of the Bicycle Brand Contest will once again be granting awards for the top brand and design solutions in the bicycle industry. Applications for this international brand and design contest are being accepted until this coming 09 May and can be submitted to

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Bicycle Brand Contest

The bicycle industry has long defined itself through its brands and design, providing consumers with comprehensive brand experiences along all customer touchpoints. The German Design Council has now granted the industry and its outstanding achievements a competition of its very own: the Bicycle Brand Contest honours excellent product and communication design and acknowledges the industry's achievements in brand communication.

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