Your Brand is Your Greatest Asset

Only strong brands with an unmistakable identity succeed in international competition. Through strategic brand management and consistent, ongoing brand communication, you show your competitors and your customers what you stand for.

Our regular events, such as the German Brand Convention and the German Brand and Design Congress, provide you with knowledge of trends and experience in brand mangement. Top-class speakers from industry, agencies and academia share their practical insights, which your company can benefit from. Additionally, with the German Brand Awards, we provide the best brand strategists an international platform and make brand successes visible.

Find out about our diverse commitment to brand strategy.

We promote the international design and brand discourse across all sectors.
As a unique representative body for companies, we can offer you advice on every aspect of brand and design development.

Brand counts

Products are bought. Brands are loved.

LUISA PRANDINE, HARPIST, MILAN