Your Design is Your Message

No matter whether it is opulent, elegant or minimalistic, every design serves a communicative function. It defines your brand and speaks directly to your target market. Our international awards, events and specialist publications promote an understanding of design as a universal language. With our German Design Awards, amongst other things, we highlight international trends and top achievements that are directly linked to strong brand management and business success. Everyone involved in the design process benefits from this visibility, public discourse and from cross-industry knowledge sharing. In addition, we are committed to the promotion of young talent and encourage design understanding and training.

The German Design Council is one of the leading international centres of excellence for design. Initiated by the German Parliament and sponsored by German industry, it has been supporting companies in their brand and design development for over 60 years and strengthens German design as an economic factor. The German Design Council plays a decisive role in shaping Germany's design culture and offers a unique forum for knowledge transfer of brand and design competence.

Learn more about our multifaceted commitment to design.

Design is orientation. Design is differentiation. Design makes brands strong – and companies successful: as Germany’s leading authority on design and brands, the German Design Council works to promote society’s awareness of design and supports companies on all matters relating to brand and design development. We provide a forum for interdisciplinary knowledge transfer and give our members a competitive edge: independently, internationally and competently.

Design counts

Design has to be comfortable.

Much like a tailor-made dress.

CARLA GALLI, KIOSK OWNER, MILAN