Rat für Formgebung

The Presiding Committee restructures the Executive Board

• Andrej Kupetz exits the Executive Board of the German Design Council for health reasons

• Lutz Dietzold appointed sole Member of Executive Management




Frankfurt am Main, 9 July 2020

Andrej Kupetz (52) is exiting the Executive Board of the German Design Council for health reasons. His former Managing Director, Lutz Dietzold (53), is accordingly appointed sole Member of Executive Management of the German Design Council with immediate effect.

The Presiding Committee, under the leadership of President Prof. Peter Pfeiffer, is responding to the extremely unfortunate news that Andrej Kupetz is exiting as the former CEO with this decision.

As a result of the highly successful shared management by Kupetz and Dietzold, the German Design Council has developed into a nationally and internationally renowned design institution. Today, the German Design Council is an independent foundation that is unique in the world as a network for manufacturing and service companies, emphasizes the value of design and brand, and has distinguished itself as an institution that supports young designers.

The Presiding Committee would like to thank Andrej Kupetz for his extraordinary commitment in his service to the foundation. Over the past 20 years, Andrej Kupetz has transformed the German Design Council into a leading global competence centre for design communication and a strong, member-based institution. He represents the relevance of design, innovation and branding for Germany as a centre of industry and commerce like no other. The Presiding Committee, the foundation members and the management as well as the entire team wish him the very best for his continued recovery.

Lutz Dietzold appointed sole Member of Executive Management
At the Presiding Committee’s last meeting Lutz Dietzold was confirmed as the sole Member of Executive Management of the German Design Council. Dietzold has been managing the German Design Council with Andrej Kupetz since 2002 and will continue to do so in the same tried and tested form as well as in the spirit of the previous collaboration.

Lutz Dietzold will be supported in his future endeavours by a team of experienced division heads. The Presiding Committee, the Executive Board and the entire team stand for the continuous and strategic implementation of the foundation's mandate.

Lutz Dietzold
Lutz Dietzold studied art history, classical archaeology and German language and literature in Frankfurt. After working Independently in the field of design communication for national and international clients, he was appointed Managing Director of Deutscher Werkbund Hessen as well as Design Zentrum Hessen, where he was responsible for the strategic reorientation of design promotion.
He has been Deputy Chairman of the German Design Museum Foundation and a member of the advisory council of the Mia Seeger Stiftung foundation since 2011. Lutz Dietzold publishes articles and holds national as well as international lectures on a multitude of topics relating to design on a regular basis. He is also a member of numerous juries and the project advisory board of the German Federal Ecodesign Award of the German Federal Ministry for the Environment, Nature Conservation and Nuclear Safety.

Portraits of Andrej Kupetz and Lutz Dietzold for download at: https://bit.ly/2ZbiMdD

German Design Council
The German Design Council is one of the world’s leading centres of expertise in communication and knowledge transfer within design, innovation and branding. More than 330 businesses are currently members of its Foundation. The German Design Council was founded in 1953 as an initiative of Germany’s federal parliament to strengthen the German economy’s competence in design. Its many and varied activities all have the one aim: communicating a lasting improvement of brand value through the strategic use of design.

German Design Council
Janine Wunder, Vice President Communications and Marketing
Phone +49 (0)69 247 448 699
Email: presse[at]german-design-council.de

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