Jette Hopp | Snøhetta – How does architecture tackle modern challenges? (English episode)

Norway’s Snøhetta has designed countless architectural masterpieces around the world, and Jette Hopp, Director of Acquisition & Business Development Europe, tells us about specific projects, achievements and future challenges. In conversation with host Martin Pauli, Hopp explores the evolving role of the architect as integrator, emphasizing the need to address the complexities of construction, materials, and sustainability. Hopp is optimistic about the future, but also aware of the huge responsibility architects have to meet climate targets.

Three key takeaways are:

1. Architectural evolution in response to challenges: Architects are adapting to changing challenges, including the health crisis, by becoming integrators of multiple disciplines. The role extends beyond design to include considerations such as construction methods, material sustainability, and embodied carbon.
2. Focus on sustainability and climate resilience: There is a notable shift towards preparing buildings for climate change, emphasizing adaptability and resilience. Landscape and biodiversity play a crucial role in urban development, and there is a growing emphasis on reusing existing structures to reduce environmental impact.
3. Balancing global and local considerations: Architectural practices are evolving to balance global competence with local context, respecting local cultures and societies. Collaboration with other specialist disciplines is becoming increasingly important, and there is a commitment to maintaining a human-centered perspective in design.

In unserer Podcast-Reihe präsentieren wir Ihnen spannende Interviews aus der Welt der Markenkommunikation und des Designs. Aktuell, informativ und am Puls der Branche. Mit interessanten Persönlichkeiten, Machern und Entscheidern – zu relevanten Themen wie digitaler Wandel, Nachhaltigkeit und fortschreitender Globalisierung.