Awards for Excellence in Brand, Design, Innovation and Architecture

Our Awards and Competitions

Our international awards spotlight the transformative power of design across brand leadership, product development, innovation culture and the built environment. They make excellence visible, support global visibility for companies and creatives, highlight emerging trends and connect people, ideas and industries across borders.

Awards

Our awards demonstrate how brand, design, innovation and architecture drive impact, strengthen competitiveness and shape the future of industries worldwide. They honour outstanding achievements, highlight best practices and provide orientation for companies, creatives and decision-makers. Each award format has its own focus – together they create a comprehensive overview of international design quality, strategic brand excellence and innovation leadership.

German Brand Awards – Celebrating Brand Success

The German Brand Awards honour outstanding brand management in Germany. Initiated by the German Design Council and evaluated by a distinguished panel of experts from business and academia, they recognise strong brands and the people behind them. The awards not only strengthen the winners but also inspire entire industries.

German Design Awards – Connecting Global Excellence

The German Design Awards are the flagship of the German Design Council. With international reach and high visibility, they rank among the most prestigious distinctions in the global design landscape. Since 2012, they have identified significant design trends, brought them to the public and honoured outstanding achievements in product design, communication design and architecture.

German Innovation Awards – Your Stage for Innovation

The German Innovation Awards celebrate products, technologies and services that break new ground and deliver real added value – for users, businesses and the environment. Innovation occurs everywhere, from industry leaders to start-ups. These awards provide a stage and global visibility for all those driving progress.

ICONIC AWARDS – Architecture Meets Business

The ICONIC AWARDS ecognize holistic projects and sustainable solutions in architecture, product and interior design. They celebrate concepts that combine design, technology and responsibility. From 2025 onwards, the ICONIC AWARDS will be continued in an expanded format – with a stronger focus on transformation and sustainability.

Hessian State Award for Universal Design – Shaping the Future

The Hessian State Award for Universal Design highlights the importance of design that benefits everyone. It honours companies, agencies, architects, designers and institutions that promote universal design through their work.

Emerging Talents

Young design talents shape the future and ensure Germany’s role as an innovative and leading design nation. We support them with programmes, initiatives and awards that create international visibility and foster sustainable careers.

German Design Graduates

German Design Graduates, supported by the German Design Council, is the only nationwide platform for promoting graduates in product and industrial design. It connects universities, young talents and companies, presents current design positions and showcases creative potential.

German Design Award: Newcomer of the Year

Young talents need visibility. Each year, the German Design Awards honour the “Newcomer of the Year” – a prestigious recognition for exceptional design performance and creative potential. The award gives winners international exposure and valuable opportunities for their future in design.

one&twenty (2017–2024)

A competition for young designers under 35: one&twenty showcased how fresh ideas and experimental thinking shape the future of design. It celebrated concepts which combine innovation, sustainability and social responsibility. The programme took place for the last time in 2024.

Global Awards in Partnership

Through “Awards as a Service”, we provide our services and expertise to international institutions and organisations, making their excellence visible. We design, organise and implement tailor-made award programmes – from strategy to award ceremony.

Eurobike – Shaping the Future of the Bicycle Industry

The EUROBIKE AWARDS have been presented since 2005 at the leading international trade fair EUROBIKE. The fair serves as a key platform for cycling and future mobility; it actively drives the transformation of the bicycle from a leisure and sports product to a cornerstone of sustainable mobility.

Model Young Package

Telling stories, creating experiences, engaging the senses – when packaging achieves this, design has reached its goal. The “Model Young Package” awards, organised by the Model Group ((link to company)), annually recognise the best packaging ideas from young designers worldwide and inspire innovation and sustainability.

Your Contact

Please do not hesitate to contact us if you have any questions.

Lilian Dedio

Head of Project Management, German Design Award & German Brand Award

Mailin Hoang

Head of Project Management, German Innovation Award

Miriam Höpfner

Project Management HSUD, Eurobike and WDC 2025

Paula Löwen-Pohle

Head of Project Management Iconic Awards