Our studies highlight how design drives innovation, strengthens organisations and creates measurable value. They provide data-driven insights, strategic perspectives and recommendations that support decision-makers across research, business and society.
The consumer survey “Between efficiency and a loss of trust – how much AI can a brand tolerate?”, conducted by Ipsos exclusively for the German Brand Awards, reveals surprising findings regarding trust in AI-generated campaigns.
Together with the Fraunhofer Innovation Research Alliance, we examined the innovation capability of German companies. Whilst innovation is held in high regard, the structural conditions required to match these ambitions remain lacking in many organisations.
Design strengthens strategic decision-making and sharpens orientation in dynamic markets. The study outlines how companies leverage design as a strategic value driver – and where further potential for growth, efficiency and competitiveness emerges.
The German Brand Monitor provides current insights into brand management in an increasingly digital landscape. The study examines trends, benchmarks and success factors that enhance brand resilience and reinforce long-term market relevance.
How effectively is design research positioned in Germany? The study reveals substantial development potential in international comparison. It also demonstrates how design research strengthens design practice and increases companies' innovative capacity in measurable ways.
Companies with a clear design strategy grow twice as fast as the industry average. Our study “Growth Driver: Design Focus” shows: Focused design increases revenue, innovation, and market position – measurably and sustainably.
(Note: available in German only)
Germany’s largest study on the role of design in business success provides hard facts: Over 70 percent of surveyed companies confirm that design increases profitability, market share, and innovation capability. Design is not just about aesthetics – it creates measurable value.
(Note: available in German only)
E-mobility requires more than technology. It needs design. Our study shows that design determines acceptance, usability, and market success in e-mobility. Design thus becomes a key driver of the mobility transition.
(Note: available in German only)
