Publications
Design shapes relevance. Our publications reveal how brands are led today – and where they need to go next. We connect research with real-world practice, analysis with perspective. The result: insights that guide strategic decisions and spark new conversations. For leaders who see brand building not as maintenance, but as transformation.
The Major German Brands
This annual publication offers more than an overview. It highlights how German brands shape identity and use design to drive future-oriented strategies. Clear curation, strong perspectives and a focused narrative. A look at brands that take responsibility – and set direction – through design.
Deutscher Markenmonitor
The German Brand Monitor delivers the facts behind strategic decisions. It shows how companies lead their brands, where investments create impact and which challenges define the landscape. Reliable data, relevant insights, tangible trends. A key resource for anyone who approaches brand leadership strategically.