Julia Voigtländer
Vice President Foundation-Development & Strategy
Understanding Brand Leadership in Transition
German Brand Monitor
Brand leadership is becoming more demanding. The German Brand Monitor reveals how organisations respond – with clear data, strategic insights and trends that shape decision-making. A resource for those who see brand development as a forward looking responsibility.
Worum geht es?
The German Brand Monitor has been one of the key studies on brand leadership in Germany. Published in cooperation with gmk Brand Consulting, it provides a precise picture of the realities of brand and corporate management.
The study shows how organisations steer their brands, which challenges define their agenda and where design generates measurable impact. It combines quantitative data with strategic perspectives and makes visible how priorities shift – from efficiency to relevance, from consistency to transformative capability.
For decision makers, it becomes clear which investments pay off, which competencies are needed and how brands can strengthen their position. The German Brand Monitor offers orientation, analysis and impetus in equal measure – bringing transparency to a discipline that is constantly evolving.
