Christian Busse
How Do Brands Stay Innovative?
In this new podcast series on design, branding and innovation, business journalist Stefan Wolff, known from the Frankfurt Stock Exchange trading floor, speaks with designer Christian Busse about a company that immediately makes people think of coffee served in filter papers and porcelain cups. Whether there is still truth in that image, and how innovative the Melitta Group is today, is revealed by a designer from Melitta’s innovation team.
Content
More about the Melitta Group: www.melitta-group.com
ndion-Podcast
In our podcast series, we bring you fascinating interviews from the world of brand communication and design. Up-to-date, informative and at the cutting edge of the industry. Featuring interesting personalities, industry leaders and decision-makers – on relevant topics such as digital transformation, sustainability and advancing globalisation.