Isabel Thoma
How Can We Replace Plastic?
40 per cent of global plastic waste ends up in the environment. And although the problems have long been known, plastic production continues to rise. The multi-award-winning start-up traceless offers a potential solution: a biomaterial that functions like plastic but is made entirely from plant-based waste and is biodegradable.
Content
Isabel Thoma is part of the traceless team and, in the ndion podcast, discusses the alternatives to plastic and what ‘holistically sustainable’ actually means. The qualified industrial designer offers insights into the work of the bioeconomy start-up and explains why transformation in the packaging sector, in particular, is essential for achieving climate targets.
Three key takeaways:
- The greatest opportunities for reducing plastic lie in cutting down on unnecessary products, improving waste disposal and recycling systems, and using sustainable materials.
- Sustainability communication should be based on measurable facts and holistic concepts such as cradle-to-cradle to prevent greenwashing and ensure transparency.
- There are new alternatives to plastic that offer similar functions but are based on natural materials and are fully biodegradable.
ndion-Podcast
In our podcast series, we bring you fascinating interviews from the world of brand communication and design. Up-to-date, informative and at the cutting edge of the industry. Featuring interesting personalities, industry leaders and decision-makers – on relevant topics such as digital transformation, sustainability and advancing globalisation.