Neesken-Ashana Hohgräve
How Do Brands Thrive in the Digital World?
In today’s digital world, branding means much more than just logos, colours and visual identities. Ashana Hohgräve talks to Moritz Rose about the challenges and the many opportunities this presents. Episode 19 of the ndion podcast.
Content
Moritz Rose in conversation with Ashana Hohgräve
What do brands need today to survive? Digitalisation and its channels have transformed creative brand management in many areas. A brand extends far beyond elements such as logos, colours and visual identities, which used to have to be consistent. Today, brands are much more adaptable.
Renowned designer Neesken-Ashana Hohgräve has witnessed and shaped these changes and tells us what really matters.
You will learn:
- how contemporary brand guidelines are
- creative brand management: today vs yesterday
- how social media channels are changing the brand
- how brand design behaves across different cultures
ndion-Podcast
In our podcast series, we bring you fascinating interviews from the world of brand communication and design. Up-to-date, informative and at the cutting edge of the industry. Featuring interesting personalities, industry leaders and decision-makers – on relevant topics such as digital transformation, sustainability and advancing globalisation.