The Magazine of the German Design Council
Antje von Dewitz

How Does a Business Operate Sustainably?

Antje von Dewitz, entrepreneur and managing director of the mountaineering equipment supplier VAUDE, talks to Jörg Thadeusz about her unique approach to running her business as sustainably as possible: socially, environmentally and economically. Episode 14 of the ndion podcast.  

Content

In conversation with Jörg Thadeusz, Antje von Dewitz describes the hurdles and challenges she has faced on the path to building a sustainable organisation, and why it is worth tackling them head-on. She speaks very personally about her dreams and family, how she has grown into the company, and how she manages to overcome conflicting priorities one small step at a time. And she explains how VAUDE has succeeded in increasing the proportion of women in leadership roles. A conversation about corporate responsibility, corporate culture and the potential for innovation that can lie within constraints.

About Antje von Dewitz of VAUDE

Antje von Dewitz took over the management of the family-run company VAUDE in 2009, one of the most successful outdoor equipment suppliers based in Tettnang, Baden-Württemberg. The doctor of economics has gradually transitioned the company to sustainable production. Numerous awards and certifications attest to this extraordinary commitment, which also stands up to scrutiny from critical bodies such as Greenpeace or the WWF.

Visit the homepage of VAUDE

The sustainability report from VAUDE

ndion-Podcast

In our podcast series, we bring you fascinating interviews from the world of brand communication and design. Up-to-date, informative and at the cutting edge of the industry. Featuring interesting personalities, industry leaders and decision-makers – on relevant topics such as digital transformation, sustainability and advancing globalisation.

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