How Does a Successful Design Process Work?

In 1982, product designer Hartmut Esslinger met Steve Jobs and helped shape the design identity of Apple – a design language that would go on to influence an entire industry. Born in 1944 in a small village in the Black Forest, he made his way out into the wider world, from Silicon Valley to Japan and China. Through sharp observation, great creativity and strong determination, he transformed not only the appearance of objects but also the very processes behind them. True to his formula for success: 9% luck, 1% idea, 90% process.

What helped him along the way? What role did boldness and a certain stubbornness play? And how does he assess design and innovation today?

In the fourth episode of the ndion podcast, journalist and television presenter Jörg Thadeusz speaks with world-renowned design legend Hartmut Esslinger. Listen now and discover why, sometimes, you have to jump out of the window to find out whether you can grow wings.

In unserer Podcast-Reihe präsentieren wir Ihnen spannende Interviews aus der Welt der Markenkommunikation und des Designs. Aktuell, informativ und am Puls der Branche. Mit interessanten Persönlichkeiten, Machern und Entscheidern – zu relevanten Themen wie digitaler Wandel, Nachhaltigkeit und fortschreitender Globalisierung.