Katharina Unger
How Does Leadership by Design Work?
Katharina Unger’s start-up specialises in breeding insects as an alternative source of protein. In the ndion podcast, the founder talks to host Moritz Marder about her journey from designer to CEO and how her master’s thesis evolved into a standardised concept for alternative food and feed production. The conversation covers her innovative product, the years of work spent developing her vision across different continents, and the challenge of leading a diverse team.
Content
Key insights:
- By virtue of their role in creating new things and making them work, designers are, at their core, already entrepreneurial. The main differences in the role of a CEO lie particularly in developing structures and leading people.
- Working in different cultural contexts, particularly in the US and Asia, has had a major influence on the entrepreneurial development of Livin Farms.
- Clarity and time for communication are key to successfully implementing a shared vision with a diverse team over the long term.
ndion-Podcast
In our podcast series, we bring you fascinating interviews from the world of brand communication and design. Up-to-date, informative and at the cutting edge of the industry. Featuring interesting personalities, industry leaders and decision-makers – on relevant topics such as digital transformation, sustainability and advancing globalisation.