The Magazine of the German Design Council
Dr. Thomas Garvey

How Does the WDO Impact Global Sustainability?

Welcome to the final ndion episode with Dr. Thomas Garvey, President of World Design Organization (WDO), of which the German Design Council was a founding member in 1957. The interview provides an in-depth look at WDO, its mission, and the evolution of the industrial design profession. Dr. Garvey, who is also a professor at Carleton University, and host Moritz Marder discuss how the definition of industrial design has expanded to encompass a broader range of disciplines and how WDO is working to align its efforts with the UN Sustainable Development Goals. The episode also highlights the organization's global network, various programs, and Dr. Garvey's own journey in the field of design.      

Content

Three main takeaways:

1. Broadening the Scope of Industrial Design:

The definition has expanded significantly, now encompassing a "strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences." This broader perspective allows industrial designers to tackle a wide range of challenges, from infrastructure and health to gender equality and sustainable consumption.

2. Sustainability: A Guiding Principle:

 Sustainability, once a subject matter for designers to study, has now become a fundamental principle that permeates every aspect of their work. Dr. Garvey emphasizes the importance of considering the ecological, economic, and social dimensions of sustainability, as the small positive or negative impacts of industrial design can have far-reaching consequences due to the scale of mass production.

3. Aligning with the UN Sustainable Development Goals:

WDO's consultative status with the United Nations has enabled the organization to actively engage with the Sustainable Development Goals (SDGs). Dr. Garvey explains how industrial designers can contribute to almost all of the 17 SDGs, but also highlights the need to collaborate with other professions to achieve these ambitious targets.  

ndion-Podcast

In our podcast series, we bring you fascinating interviews from the world of brand communication and design. Up-to-date, informative and at the cutting edge of the industry. Featuring interesting personalities, industry leaders and decision-makers – on relevant topics such as digital transformation, sustainability and advancing globalisation.

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