“If You Can’t Read It, It’s Rubbish.”

For decades, communication designer and typographer Erik Spiekermann has translated content into visual forms – the way the co-founder of MetaDesign and founder of EdenSpiekermann describes his work. He has successfully helped renowned companies such as Berliner Verkehrsbetriebe, The Economist and Mercedes-Benz reshape their visual identities. For him, clarity is paramount, while hands-on, tactile work remains his preferred approach.

What typography is capable of, why illegible type is bad, and why Google’s design is cynical – these and other topics are discussed by Erik Spiekermann with host Jörg Thadeusz in the fifth episode of the ndion podcast.

In this podcast series on design, branding and innovation, the German Design Council invites experts from across industries to discuss the current challenges of transformation. We speak with extraordinary people about contemporary issues, unresolved questions and the best possible solutions.

In our podcast series, we bring you fascinating interviews from the world of brand communication and design. Up-to-date, informative and at the cutting edge of the industry. Featuring interesting personalities, industry leaders and decision-makers – on relevant topics such as digital transformation, sustainability and advancing globalisation.