What Does Rapid Brand Building Achieve?
Content
How IU International University repositioned its brand in just 365 days
From 0 to 100 in a matter of seconds! What a sleek sports car can achieve on the tarmac, IU can achieve in brand building. In 2018, IU had just 17,000 students – today, with 75,000 students, it is the largest university in Germany.
Success through Rapid Branding
Saskia Diehl talks to Thorsten Bald, Director of Brand Marketing at IU, about how this enormous growth spurt came about. He was responsible for the brand relaunch, which was carried out at breakneck speed.
You will learn, among other things:
- how IU International University repositioned its brand in just 365 days
- what Rapid Brand Building is
- why customer-centric testing is necessary for Rapid Brand Building
- what conversion uplift means
- which companies benefit from Rapid Brand Building
ndion-Podcast
In our podcast series, we bring you fascinating interviews from the world of brand communication and design. Up-to-date, informative and right at the heart of the industry. Featuring interesting personalities, industry leaders and decision-makers – on relevant topics such as digital transformation, sustainability and increasing globalisation.