What Can the Metaverse Do That the Physical World Cannot?

Andreas Schimmelpfennig and his 35-strong interdisciplinary team advise companies such as BMW, Dornbracht and Mitsubishi on the design of interactive exhibits and experiences at trade fairs and events. The focus is always on telling stories that have never been told before, with the aim of bringing technology as close as possible to human intuition. How does it feel when razor blades flow from the tap instead of water? Or when I can chat with the CEO of BMW in the metaverse?

A conversation between Philipp Thesen and Andreas Schimmelpfennig about the current state of design in metaverse applications, the role of fun in the process, and what is perhaps the largest metaverse application in German industry to date.

In our podcast series, we bring you fascinating interviews from the world of brand communication and design. Up-to-date, informative and at the cutting edge of the industry. Featuring interesting personalities, industry leaders and decision-makers – on relevant topics such as digital transformation, sustainability and advancing globalisation.