The Magazine of the German Design Council
Judith Borowski

What Does Timeless Design Mean?

The NOMOS brand stands for quality and precision. The watches, which are handcrafted in the small town of Glashütte in Saxony in the spirit of the Bauhaus, impress with their functional design, which has already been honoured with more than 160 awards. The Tangente model is said to be the most commonly worn watch in the German Bundestag. No other manufacturer in Germany produces as many mechanical wristwatches as NOMOS.   But what exactly is so special about a NOMOS watch? What makes it distinctive? What role does the location play for a product so focused on precision? And how does such a young brand manage to make such headway in a market dominated by luxury brands?

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The NOMOS brand stands for quality and precision. The watches, which are handcrafted in the small town of Glashütte in Saxony in the spirit of the Bauhaus, impress with their functional design, which has already been honoured with more than 160 awards. The Tangente model is said to be the most commonly worn watch in the German Bundestag. No other manufacturer in Germany produces as many mechanical wristwatches as NOMOS.

But what exactly is so special about a NOMOS watch? What makes it distinctive? What role does the location play for a product so focused on precision? And how does such a young brand manage to make such headway in a market dominated by luxury brands?

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