What Should a Perfect Briefing Contain?

Andreas Diefenbach is Managing Partner of the design agency PHOENIX and a member of the leadership team that has taken over from Andreas Haug and Tom Schönherr. The Stuttgart-based design and innovation studio has had a significant influence on industrial design in Germany and beyond. Their guiding principle for tackling complex challenges within interdisciplinary teams is the triad of logic, ethics and magic.

In our podcast series, we bring you fascinating interviews from the world of brand communication and design. Up-to-date, informative and at the cutting edge of the industry. Featuring interesting personalities, industry leaders and decision-makers – on relevant topics such as digital transformation, sustainability and advancing globalisation.