What Skills Do Designers Need in the Digital Transformation?
Content
Why designing compelling user experiences is so important, and what ‘wicked problems’ have to do with it.
Marko Thorhauer is Executive Creative Director at the digital agency IBM ix and Design Principal on IBM’s global Design Leadership Team. The 120-strong IBM ix team in Berlin develops digital solutions and services for clients across a range of industries, including government departments and public services, such as the digital vaccination record.
In conversation with Philipp Thesen, we learn why experience design is becoming increasingly important in the digital context and what it takes to create great digital customer experiences. A conversation about roles in design, new skill sets, toolchains and working on agile projects, as well as the challenge for companies in finding the right designers. And about how there has never been a better time for designers to create with purpose.
ndion-Podcast
In our podcast series, we bring you fascinating interviews from the world of brand communication and design. Up-to-date, informative and at the cutting edge of the industry. Featuring interesting personalities, industry leaders and decision-makers – on relevant topics such as digital transformation, sustainability and advancing globalisation.