The Magazine of the German Design Council
Jenny Moosbrugger

Why Do We Need Design in AI Development?

Jennifer Moosbrugger is an industrial designer and Head of UX-driven AI at Siemens Digital Industry. She is currently working on her PhD on the subject of design and AI, exploring the role that design intelligence can play in the development of AI within industry. A conversation about design at the intersection of people, technology and business, and about the relevance of design in AI development. Episode 11 of the ndion podcast.    

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Design Intelligence at Siemens Digital Industry

The digital transformation is changing our world. The rise of artificial intelligence is not only giving rise to new business models, products and services, but is ultimately transforming our entire lives. Technological possibilities that were previously unimaginable are emerging – or are already available. How can design help to make these new technologies fit for human use and contribute to a better future? What initiatives relating to Design Intelligence are being launched in this field at Siemens, Germany’s largest industrial group? A conversation about technology and the future, fears and promises of salvation, design successes and courage.

ndion-Podcast

In our podcast series, we bring you fascinating interviews from the world of brand communication and design. Up-to-date, informative and at the cutting edge of the industry. Featuring interesting personalities, industry leaders and decision-makers – on relevant topics such as digital transformation, sustainability and advancing globalisation.

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