What Significance Does Design Have for Global Success?
Chapter
(00:03:00) Gardena as full-service provider for the garden
(00:04:30) Gardena's design philosophy
(00:11:11) Aspirations in product development
(00:15:27) Design & diplomacy in large companies
(00:18:45) Building the design team
(00:23:00) Importance of sustainability
(00:29:50) Water scarcity and gardening
(00:33:55) E-commerce and automated solutions for the garden
>> The podcast is held in German.
Key Learnings
Design as core competence
Gardena sees design not only as surface design, but also as a strategic core competence. The design team is closely involved in product development and has an equal say in all decisions.
Sustainability as corporate philosophy
Gardena has recognised that protecting the environment and preserving an intact natural environment are of crucial importance for its own business model. The company favours the use of recycled materials, energy-efficient technologies, water-saving solutions and is involved in social projects to improve access to clean water in developing countries.
The future of the garden: automation and digitalisation
With robotic mowers, intelligent irrigation systems and app-controlled solutions, the company wants to design the garden of the future. At the same time, the garden remains a place of relaxation and meditation for many people. Therefore, there will still be room for analogue gardening tools and ‘classic’ gardening.
Design Perspectives Podcast
How can we use design as a lever for transformation and economic success? We talk about this with personalities from the fields of design, brand management and architecture. They give us insights into how transformation, sustainability and economic success can go hand in hand in a company. Interesting, informative, inspiring.