The Major German Brands
The annual publication showcases brands that take responsibility and use design strategically. It highlights developments, attitudes and identities that shape—and visibly advance—the German brand landscape.
The Design Gala brings together people who understand design as a driving force for business, culture and societal development. Perspectives meet, conversations emerge that move thinking forward, and connections form that create real impact.
We celebrate our annual highlight with leading representatives from design, business, culture and politics. In the distinctive atmosphere of Berlin’s Soho House, the Design Gala offers opportunities for conversations, new impulses and personal encounters. At the centre are the success stories from The Major German Brands. And the Newcomer Finalists of the German Design Award, who inspire with forward-looking design approaches and become part of our network.
We celebrate our annual highlight with leading representatives from design, business, culture and politics. In the distinctive atmosphere of Berlin’s Soho House, the Design Gala offers opportunities for conversations, new impulses and personal encounters.
At the centre are the success storiesfrom The Major German Brands. And the Newcomer Finalists of the German Design Award, who inspire with forward-looking design approaches and become part of our network.

The annual publication showcases brands that take responsibility and use design strategically. It highlights developments, attitudes and identities that shape—and visibly advance—the German brand landscape.

The Design Gala shows the strength of an active network. As a member of our foundation, you become part of this event—and our community. It brings together companies, designers and decision-makers who see design as a strategic force and drive transformation collaboratively.