How Design Drives Transformation? Insights from the Expert Circle at BLANCO

How does design operate in a world that is evolving at ever greater speed? This question shaped our Expert Circle Design & Innovation, held on 28 October 2025 at our member company BLANCO. From the factory tour in Sinsheim to the insights and discussions at the Experience Centre in Oberderdingen, the event highlighted how design drives corporate transformation, accelerates innovation and strengthens brands over the long term.

Design as a Strategic Driver of Change

In his keynote, Marcel Moritz (Director / Global Head of Design & Innovation, BLANCO) outlined the challenges and opportunities design faces today. Artificial intelligence, AR/VR, IoT, social media, sustainability and purpose are reshaping the conditions for design while opening up new creative possibilities. Using BLANCO as an example, he demonstrated how a company can move from product manufacturer to system provider – with design as the strategic engine of this evolution. 

The event underscored how vital exchange and strategic orientation are for a sector developing at a remarkable pace.

A Format for Future Shaping Topics

The Expert Circle Design & Innovation is part of our member event series within the German Design Council Foundation. It brings together experts from business, design and innovation to discuss future shaping topics such as transformation, sustainability, technology and brand strategy.