We add value to brands by design.




Design Counts

To my mind, a design needs to be comfortable.

Much like a tailor-made dress.




Design is orientation. Design is differentiation. Design makes brands strong – and companies successful: as Germany’s leading authority on design and brands, the German Design Council works to promote society’s awareness of design and supports companies on all matters relating to brand and design development. We provide a forum for interdisciplinary knowledge transfer and give our members a competitive edge: independently, internationally and competently.

Press and media

The German Design Council is fully committed to championing good design. You'll find current information, press materials and photos of our events in the press section of our website.

To press page

Our Awards Awards for an enhanced reputation.

German Design Awards, German Brand Awards, German Innovation Awards, ICONIC AWARDS, Automotive Brand Contest and more: the competitions organised by the German Design Council are held in high regard around the globe and far beyond the confines of the industry. Participation underscores companies and designers’ commitment to excellence while the awards provide them with a valuable marketing tool to position their products even more successfully in the market.

More about German Design Council awards 

A unique global network. Compelling proof of your design expertise.
Excellent competitive advantages:
foundation members benefit greatly from the German Design Council’s services and prestige.

foundation members

Over 350 well-known companies in a range of sectors are already enjoying the benefits of foundation membership. They are all united in their belief that strong brands need strong design – a synergy that produces lasting benefits and opens up new markets. Your company is a leader in brand management and design and you want to expand on this success? Then become a German Design Council foundation member and benefit from the alliance of the best.

Membership benefits
The German Design Council and its foundation members
Events for the members


Design - Brand - Innovation

On ndion - the content platform frim the German design Council - you’ll find a wide range of current content posted regularly: portraits of personalities, newcomers and companies, international design and brand news, cross-industry innovations, discussion panels, exhibitions, and much more.

Have a browse through the interviews, videos and articles. You’ll also find design and branding-related job adverts on the ndion job market. Discover ndion

Design. Brand. Innovation.
The Major German Brands.

In the nineth volume of the series »The Mayor German Brands«, the German Design Council discusses future topics under the title »Design. Brand. Innovation.«

Find out more

Brand and Design Academy On the agenda: inspiring your success.

Conferences, congresses, working groups and seminars on current design and brand topics: use the Brand and Design Academy's events to deepen your specialist knowledge, connect with first-rate experts and draw inspiration for your success.

To Brand and Design Academy

Created by the German Parliament, sponsored by German industry:
for many years, the German Design Council has been working to promote design as an economic factor and make Germany one of the world’s most successful design nations.

Structure and tasks

The German Design Council’s wide-ranging work includes promoting young talent, a comprehensive range of consulting services for companies and extensive knowledge transfer with seminars, presentations and a large library.

  • Promoting design / promoting young talent
    • The future belongs to up-and-coming designers. They ensure that Germany remains one of the most successful design nations. The German Design Council supports them with a range of projects and initiatives: as one of the world’s leading centres of excellence for communication and knowledge transfer, it offers newcomers an influential platform on which to present themselves, opens up access to crucial networks and, with young talent competitions, boosts public awareness of their work.

      With the Deutsches Design Museum Foundation, the German Design Council has created a separate organisation offering initiatives to get young people interested in design, such as the nationwide “Discover Design” school programme. The non-profit foundation works to promote all aspects of design as a crucial element of education and culture, science and business. Its digital picture archive makes a valuable contribution to knowledge of German design history: over 42,000 image records that are currently being collated and digitised document product design in the 20th century – and will made be publicly available in the future.

      Find out more:
      Deutsches Design Museum Foundation
      German Design Award Newcomer

  • Brand and design consulting
    • Design makes brands successful. That’s why the German Design Council helps companies to successfully implement brand and design strategies – with its extensive range of services ensuring that design can help give them that competitive edge. This includes consulting and assistance on strategies, concept development, communication and internationalisation, providing basic knowledge for putting them into practice with design partners and networking with suitable experts. With trend and thematic studies, brand and design audits and concepts for the effective communication of design expertise, the German Design Council is the experienced, impartial authority that supports companies on all issues relating to brand and design.

  • Knowledge transfer

67 years of design culture.

Set in motion by the German Parliament and established as a foundation in 1953, the German Design Council is today one of the world’s leading competence centres for communication and knowledge transfer in design. A glance at its history reveals the people and events that have left their mark on it, as well as how the Council itself has exerted a formative influence on design history from the beginnings of the post-war period to the present day.

The history of the German Design Council


Our competitions enhance reputations and pay tribute to unique, outstanding design.

To our awards


ndion provides a wide range of content from the interrelated fields of Design, branding and innovation.

Visit the website

Jobs & Volunteers

We are growing and continuously seeking support for our team.

More information here