Seminar Series: About AI

Why this series?

Because AI is more than just technology. It raises fundamental questions about our work. The seminars provide you with concrete answers: not in the form of theory, but as practical frameworks, principles and approaches that you can apply straight away.

Each seminar covers a key aspect:

About AI & Brands – How identity and strategy are evolving.
About AI & Design Processes – How creative work is being reimagined.
About AI & Ethics – How responsibility is put into practice in design.
About AI & Leadership – How to lead successfully in an algorithmic world.

Who is this series for?

This seminar series is aimed at professionals who not only want to use AI, but also want to shape it consciously.

Brand managers and strategists who want to understand how AI is fundamentally changing brand identity and customer interaction. They will learn how to strategically steer this transformation. Designers and creative directors who view AI not as a tool but as a design medium will find approaches here to rethink their processes without losing creative control. Product managers who wish to actively integrate ethical responsibility into their work will gain insights ranging from bias prevention to sustainable AI solutions. CEOs, agency owners and executives leading teams and organisations in an AI-driven world will gain clarity on responsibility, culture and decision-making processes.

What you all have in common is that you are not looking for technical instructions, but rather need strategic guidance, critical reflection and practical frameworks. These will help you to use AI in a conscious, responsible and creatively effective way.
Whether you wish to explore individual aspects in depth or build a comprehensive understanding, the series offers concrete tools to actively shape AI in your own work.

Booking options
The seminars can be booked individually, allowing you to choose exactly the topics that are currently of interest to you. At the same time, we offer discounted packages:

• Single seminar: Focus on a topic of your choice.
• 2-seminar package: Combine two seminars that particularly interest you – at a reduced total price.
• Full series (4 seminars): The best option if you want to comprehensively understand and shape AI – with the greatest value for money.

This allows you to decide flexibly whether you want to delve deeply into just one area or build a broad understanding