What Is Sports Design Thinking?
Content
On the Philosophy of Flow
Learning from the experiences of athletes and using their perspective as a starting point for product development in windsurfing and snowboarding – this is how Pascher, himself a former professional athlete and passionate skater and snowboarder, has successfully developed products. In the ndion podcast, Reinhard Pascher explains why the inventor of the Flow binding for snowboards cannot rest on his laurels despite his success, and what defines the ‘flow’ when gliding through the snow. In conversation with Moritz Marder, he also discusses how brands can learn from sports brands and what successful brand refinement looks like.
ndion-Podcast
In our podcast series, we bring you fascinating interviews from the world of brand communication and design. Up-to-date, informative and at the cutting edge of the industry. Featuring interesting personalities, industry leaders and decision-makers – on relevant topics such as digital transformation, sustainability and advancing globalisation.