What Can Businesses Learn From Boxing?

Innovative ideas from the boxing ring

Innovation is, in principle, a good thing. But how can innovation succeed in established companies? What role does sales play? What challenges can stand in the way of successful innovation?

Moritz Rose talks to Jan C. Küster from PunchOut.Tech about how a company can successfully innovate. What steps are required to achieve this? They examine examples and look at how companies can invest their innovation budget in a way that creates value.

In this episode, you will learn…

…how your company can use its innovation budget to create value

…how innovation can succeed in established companies

…what is meant by innovation communities

…under what circumstances innovation can fail

…how your company can successfully implement innovations

…what burden sales teams bear in innovative companies

…what the PunchOut.Tech format offers

…that motivated collaboration is not necessarily the same as innovative collaboration

In our podcast series, we bring you fascinating interviews from the world of brand communication and design. Up-to-date, informative and at the cutting edge of the industry. Featuring interesting personalities, industry leaders and decision-makers – on relevant topics such as digital transformation, sustainability and advancing globalisation.