Between Purpose & Profit – How Does a Brand Work Today?
Key Learnings
Desirability meets sustainability
A sustainable business model can be economically successful if sustainability is seen as an integral part of product design, rather than a limitation. Armedangels has succeeded in developing products that are both high-quality and attractive, while also meeting ecological and social standards.
Trust comes from honesty
Trust in a brand is not built through perfect staging, but through authentic communication. Armedangels openly discusses challenges, admits mistakes and continuously works on improvements — without resorting to greenwashing. This honesty strengthens credibility and fosters genuine connections with consumers.
Change is possible – even on a large scale
Sustainability is not a privilege of young start-ups. Established companies can also actively drive change by reflecting on their practices, being willing to learn, and making consistent changes along the value chain. All that is required is a commitment to taking responsibility.
Design Perspectives Podcast
How can we use design as a lever for transformation and economic success? We talk about this with personalities from the fields of design, brand management and architecture. They give us insights into how transformation, sustainability and economic success can go hand in hand in a company. Interesting, informative, inspiring.