How Does Design Set New Standards in the Food Industry?
Chapter
(00:00:00) – Introduction
(00:01:42) – Product launches and establishing the KoRo brand
(00:03:43) – Differentiation and brand building
(00:06:50) – Modular approach to product development
(00:12:40) – Brand and customer relationship
(00:19:00) – Target groups using the example of gaming
>> The podcast is held in German.
Key Learnings
Focus on supply chains and manufacturer relationships
Close contact with suppliers and manufacturers is an important success factor for Koro. The company invests time and energy in understanding and optimising the quality of raw materials and production processes. The close dialogue with manufacturers often leads to new product ideas and improvements.
Modular product development
Instead of starting from a blank sheet of paper, KoRo takes a modular approach to product development. The team analyses the market, tests many products and identifies the strengths and weaknesses of competitors. Building on this, KoRo works closely with manufacturers to develop new products that are geared towards the needs of the market.
Branding and customer loyalty
KoRo attaches great importance to building a strong brand. In doing so, the company relies on an understated design that emphasises product quality and sets itself apart from the competition. By focussing on quality, KoRo is able to build strong customer loyalty. Many customers are prepared to pay a premium for the high-quality products and become loyal fans of the brand.
Design Perspectives Podcast
How can we use design as a lever for transformation and economic success? We talk about this with personalities from the fields of design, brand management and architecture. They give us insights into how transformation, sustainability and economic success can go hand in hand in a company. Interesting, informative, inspiring.