Is Service Design the Design Discipline of the Future?
Key Learnings
Service design as a well-founded design discipline
Service design has positioned itself as a young but already firmly established discipline. In contrast to design thinking, it is characterised by a much more well-founded methodology and a clear strategic focus. While design thinking is often aimed at short-term workshops, service design pursues the goal of holistic system design. It therefore offers companies and institutions the opportunity to initiate far-reaching and sustainable changes.
The strategic dimension of service design
Service design is not limited to the design of individual products or processes, but addresses transformation at company level. This strategic perspective requires a deep understanding of organisational systems and the dynamics of change processes. By promoting interdisciplinary collaboration and acting as a ‘translator’ between different stakeholders, service design enables the harmonisation of complex interests and perspectives.
Challenges for agencies and companies
The increasing complexity of digital service systems presents agencies and companies with new challenges. In order to do justice to this development, companies must increasingly develop service design as an internal competence or establish it as an integral part of agency work. This requires a fundamental change in the way services are designed and implemented.
Design Perspectives Podcast
How can we use design as a lever for transformation and economic success? We talk about this with personalities from the fields of design, brand management and architecture. They give us insights into how transformation, sustainability and economic success can go hand in hand in a company. Interesting, informative, inspiring.