Packaging reimagined:

The winners of the Model Young Package 2024 have been announced

Outstanding ideas, remarkable emerging talent and a compelling signal for the future of packaging design – the international Model Young Package competition has honoured exceptional projects.

More than 400 creative minds from across the globe submitted their projects, actively shaping the future of packaging design. The most compelling ideas were celebrated at the awards ceremony of the renowned Model Young Package (MYP) competition, held in a festive setting in Prague. The event is organised by the Model Group in partnership with the German Design Council – Rat für Formgebung, thereby supporting the development of young design talent.

This year’s theme, “Sweets in the Box”, invited participants to develop innovative packaging for confectionery – functional, sustainable, surprising and visually striking. Entrants presented their concepts in two rounds: the Open Contest for young designers and the Professional Challenge in direct collaboration with industry partners. In total, the organisers awarded €28,000 in prize money.

“I did not expect such courage, precision and diversity of ideas”
– Prof. Pelin Celik, Jury Chair

Prof Pelin Celik, Professor of Communication Design at HTW Berlin and Chair of the Model Young Package 2024 jury, was highly impressed by the standard of submissions: “Many prototypes demonstrated an exceptional level of craftsmanship and design precision, comparable to what one would expect from established professionals. Particularly encouraging was the fact that entries from students – and even school pupils – reached an equally high standard in terms of material processing, creativity and design aesthetics. This shows just how much potential and commitment the next generation brings.”

Winners of the First Competition Round: MYP Open Contest

High School Category
Three young talents convinced the jury with strong concepts:

  • 1st Prize (€3,000): Kitty Tongues – Anna Štěpánová, Secondary School of Arts and Crafts, Hradec Králové (CZ)
    A humorous sweet dispenser with surprising functionality.
  • 2nd Prize (€2,000): Sweet Tradition – Nigina Karieva, Ave Art Ostrava (CZ)
    Tradition-inspired confectionery packaging with a contemporary visual language.
  • 3rd Prize (€1,000): Hašlerka Box – Sevastyan Sokolov, College of Graphics and Secondary Graphic School (CZ)
    A creative packaging solution for sweets with a nostalgic touch.

Unlimited Category
Three outstanding concepts prevailed in the open category:

  • 1st Prize (€4,000): Treasure Box – Paula Cano Gutierrez & Philipp Hainke (DE)
    An elegant box that transforms indulgence into an experience.
  • 2nd Prize (€3,000): Turrón de Adviento – Cristina Mollinedo Deschler, Media University of Applied Sciences Berlin (ES)
    When packaging meets poetry – an Advent concept enriched with emotional storytelling.
  • 3rd Prize (€2,000): XXPAND – Laura Frühmesser, University of Applied Arts Vienna (AT)
    A flexible packaging system with a sustainable design approach.

Special Awards

  • Online Award (€1,000): Macaroom – Daniela Švědová, Secondary School Strážnice (CZ)
  • Innovation Centre Award: Paper Blister – Joshua Valentin, Zurich University of the Arts (CH)
  • Chairwoman’s Award: Monstrito – Samira Langhammer, HBKsaar (DE)

Second Round: The Model Young Package Professional Challenge
The second round was created in close collaboration with Läderach, the premium Swiss chocolate manufacturer. Together with the company, both the briefing and evaluation process were jointly defined, significantly shaping the thematic focus of the submitted projects.

  • 1st Prize (€6,000): RevealBox – The “Schiffli” Evolution – Lukas Klimpel (DE)
    Packaging as a narrative of industrial transformation.
  • 2nd Prize (€4,000): FrischSchoggi Concept – Daniela Švědová, Secondary School Strážnice (CZ)
  • 3rd Prize (€2,000): On the Wave of Chocolate Flow – Libor Vožda (CZ)

The 2024 Jury: Voices from Design, Packaging and Industry
Six experts from across Europe contributed their experience and perspectives to the competition:

  • Prof Pelin Celik, HTW Berlin – Jury Chair

  • Christian Loritz, Export Manager, Medovník Original

  • Haluk Aysan, Head of Procurement, Lindt & Sprüngli

  • Hrvoje Car, Packaging R&D, Kraš

  • Marek Jankiewicz, Senior Packaging Technologist, E. Wedel

  • Yücel Metin, Head of Packaging Competence, Model Holding

About the Model Group
The Model Group develops, manufactures and supplies intelligent, innovative and high-quality display and packaging solutions made from solid and corrugated board. With around 4,300 employees across 15 European locations, the family-owned company – now in its fourth generation – has been hosting the international Model Young Package design competition since 1996, telling stories of young talent, renowned awards and exceptional packaging ever since.

Overview