German Brand Award 2027: Call for entries is open now
“Brand at Heart” captures what is currently preoccupying an entire industry: what distinguishes a brand that touches people from one that is merely easy to find? Artificial intelligence generates texts, images and campaign ideas in seconds. The German Brand Awards 2027 contrast this with the question of bold decisions and human creativity, without reinforcing an either/or dichotomy. It honours those who make clever use of new tools, set themselves apart from the competition and position themselves for the future, without compromising on quality or losing sight of their heart. The framework comprises 86 categories across the disciplines of Excellent Brands and Excellence in Brand Strategy and Creation, as well as an independent panel of experts.
“Competitiveness does not depend solely on technology and efficiency. It also depends on whether a company knows its identity, shapes it consistently and ensures it remains relevant to people. I am talking about the brand,” says Lutz Dietzold (CEO, German Design Council).
The deadline for entries is 5 March 2027
With 1,600 entries from 18 countries in the most recent edition, the German Brand Awards enjoy international participation and cross-sector relevance. This is also reflected in the Awards Show, which attracts around 800 guests. The Award Show on 24 June 2027 in Berlin is also aiming for this record number.
About the German Brand Awards
Initiated by the German Design Council and gmk Markenberatung. Judged by an independent panel. Since 2016, the German Brand Awards have been setting international standards and providing solutions to current challenges in brand management.
About the German Design Council
The German Design Council is the leading authority on design in Germany. Since 1953. As a thought leader, it bears a special responsibility to unlock the potential of design for a sustainable future. To this end, it brings business and design together – for circular design, transformation and economic success.
