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The Major German Brands – Guidance for Brand Leadership, Transformation and Design Strategy
Book Order
The Major German Brands shows how organisations harness design as a strategic resource to drive innovation, build resilience and secure long term relevance. Published by the German Design Council, the series highlights developments in brand leadership, transformation and design culture, offering insights into the principles and mindset that shape strong brands. Explore the latest editions and gain a clearer perspective on strategies that influence business, society and the future of design.
Order Process
To place your order, please send us an email with the key details of your request to: markenbuch[at]gdc.de
To process your enquiry promptly, we require the following information:
- Edition and quantity
- For books published up to 2024, the language version: German or English
- First name, last name
- Billing address and an alternative delivery address, if applicable
Once we have received your information, you will receive an order confirmation.
The Major German Brands 2026
transformative power of design.
Design becomes a strategic force when it is applied holistically and embedded in a company’s DNA. The Major German Brands 2026 illustrates how organisations use design to advance transformation, strengthen resilience and support future readiness. This edition shows how design connects business functions and generates impact across markets, organisations and cultural contexts.
Prices*
Per book EUR 60.75
10 copies or more EUR 54.68 | Orders of 20 copies or more EUR 51.64 | 50 copies or more EUR 48.60
*All prices exclude VAT and shipping costs (plus any applicable customs duties). Please note that we are subject to fixed book prices. Delivery time approx. 2 weeks
Order the 2026 Edition
The Major German Brands 2025
pushing circular design.
Circular design is reshaping how companies create and retain value. The Major German Brands 2025 focuses on the circular transformation of the economy and on brands that decouple growth from resource consumption, develop circular models and use design to drive sustainable innovation. The edition highlights brands taking decisive steps to shape a responsible and forward looking future.
Prices*
Per book EUR 60.75
10 copies or more EUR 54.68 | Orders of 20 copies or more EUR 51.64 | 50 copies or more EUR 48.60
*All prices exclude VAT and shipping costs (plus any applicable customs duties). Please note that we are subject to fixed book prices. Delivery time approx. 2 weeks
The Major German Brands in Germany 2024
connect. collaborate. continue.
Collaboration is becoming essential for long term competitiveness. The Major German Brands in Germany 2024 presents companies that advance progress through partnership driven approaches, collaborative networks and interdisciplinary teams. The edition demonstrates how cooperation fosters innovation, enhances resilience, and enables sustainable business success.
On request.
The Major German Brands in Germany 2023
recreate. transform. be resilient.
Brands must continually evolve to keep pace with rapid change. The Major German Brands in Germany 2023 places resilience at the centre of effective brand leadership. The edition portrays companies that have navigated recent challenges and adapted their brand strategies to remain visible, relevant and prepared for the future.
On request.