Your design your message

Design is orientation and differentiation

No matter whether it is opulent, elegant or minimalistic, every design serves a communicative function. It defines your brand and speaks directly to your target market. Our international awards, events and specialist publications promote an understanding of design as a universal language. With our German Design Awards, amongst other things, we highlight international trends and top achievements that are directly linked to strong brand management and business success. Everyone involved in the design process benefits from this visibility, public discourse and from cross-industry knowledge sharing. In addition, we are committed to the promotion of young talent and encourage design understanding and training.

The German Design Council is one of the leading international centres of excellence for design. Initiated by the German Parliament and sponsored by German industry, it has been supporting companies in their brand and design development for over 60 years and strengthens German design as an economic factor. The German Design Council plays a decisive role in shaping Germany's design culture and offers a unique forum for knowledge transfer of brand and design competence.


Learn more about our multifaceted commitment to design: