Are cross-sectoral cooperation and collaborative approaches the key factors for successful innovation processes in companies? Is this what a promising work culture of the future looks like? Under the theme "connect. collaborate. continue." the GDC Summit 2023 explores these questions.

One thing is clear: companies must position themselves in a solution-oriented and flexible manner and openly approach diverse fields of transformation in order to ensure long-term value creation. A strong brand today is characterised by the interplay between adaptation and permanence. The exchange and cooperation with other experts is becoming increasingly important in order to promote the transfer of knowledge and technology and to drive innovation in companies. More than ever, design plays a fundamental role in this process in order to develop new solutions.

Together with industry experts, brand specialists and designers, the congress will discuss what potential lies in knowledge-networked and collaborative approaches for successful transformation processes.
 

The GDC Summit is aimed at all decision-makers and creative professionals, developers, brand managers and entrepreneurs.

Please mind: The event will be held in German language only!

>> Information about the programme and the speakers will be available here soon.

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Under the key note "recreate. transform. be resilient", the GDC Summit 2022 posed the question "Can good design increase the crisis resilience of companies and entire sectors of the economy? Are strong brands and companies with high design standards and adaptable products more resilient?"

Speakers from different disciplines talked about the influence good design can have on long-term success and what the most important factors for resilience are. At the congress, experts from research and science discussed with successful brand managers, creative people from agencies - and of course with the congress participants from the most diverse sectors and professional fields.

The speakers from 2022:

Eberhard Becker, Managing Partner at asp Architekten
Astrid Fontaine, Head of Human Resources at VW Commercial Vehicles
Marc Hadorn, Head of Brand & Identity at Swiss Post
Marc Haines, architect, project manager for Gassmann & Grossmann and Drees & Sommer, among others
Julius Jäger, Executive Strategy Director at Jung von Matt BRAND IDENTITY
Antje Kruse-Schomaker, Design Principal and Executive Design Director at IBM iX
Michael Lessman, Managing Director DACH+Nordics at Ritter Sport
Viktor Mayer-Schönberger, Professor of Internet Governance at Oxford University
Stefan Ponikva, Vice President BMW Brand Communication and Experience
Room Zero
Dr. Christopher Stillings, Head of Colour & Design for the Engineering Plastics Business Unit at Covestro
Marko Thorhauer, Executive Creative Director and Design Principal at IBM iX
Maren Urner, Neuroscientist, Professor of Media Psychology HMKW University of Media, Communication and Business in Cologne
Christina Widmann, Communication Designer, Design Director at Jung von Matt BRAND IDENTITY