Under the key note "recreate. transform. be resilient", the GDC Summit 2022 posed the question "Can good design increase the crisis resilience of companies and entire sectors of the economy? Are strong brands and companies with high design standards and adaptable products more resilient?"
Speakers from different disciplines talked about the influence good design can have on long-term success and what the most important factors for resilience are. At the congress, experts from research and science discussed with successful brand managers, creative people from agencies - and of course with the congress participants from the most diverse sectors and professional fields.
The speakers from 2022:
Eberhard Becker, Managing Partner at asp Architekten
Astrid Fontaine, Head of Human Resources at VW Commercial Vehicles
Marc Hadorn, Head of Brand & Identity at Swiss Post
Marc Haines, architect, project manager for Gassmann & Grossmann and Drees & Sommer, among others
Julius Jäger, Executive Strategy Director at Jung von Matt BRAND IDENTITY
Antje Kruse-Schomaker, Design Principal and Executive Design Director at IBM iX
Michael Lessman, Managing Director DACH+Nordics at Ritter Sport
Viktor Mayer-Schönberger, Professor of Internet Governance at Oxford University
Stefan Ponikva, Vice President BMW Brand Communication and Experience
Dr. Christopher Stillings, Head of Colour & Design for the Engineering Plastics Business Unit at Covestro
Marko Thorhauer, Executive Creative Director and Design Principal at IBM iX
Maren Urner, Neuroscientist, Professor of Media Psychology HMKW University of Media, Communication and Business in Cologne
Christina Widmann, Communication Designer, Design Director at Jung von Matt BRAND IDENTITY